Jul 31, 2025
ESD 69: The Habit is the Goal

What if the real goal isn’t the big finish line, but the small daily steps that lead us there? This powerful idea is at the heart of a thought-provoking message from Bradley Charbonneau of Repossible. Instead of fixating on monumental achievements—like writing 14 books or running a marathon—what if we shifted our focus to the daily habits that make those achievements possible? What if the habit itself was the goal?
Why the Habit is More Important Than the Outcome
Too often, we chase after huge goals with intensity, only to feel overwhelmed or discouraged when progress feels slow or inconsistent. Bradley challenges this mindset by asking a simple yet profound question: “What if the practice was the perfect?”
He suggests that the daily action—the habit—is not a mere stepping stone but the very essence of success. Instead of thinking, “I want to write 14 books,” focus on writing every day. Instead of “I want to run a marathon,” focus on running daily. This shift from outcome to process transforms the journey itself into the destination.
The Power of Consistency
Bradley describes himself as a “factory” that produces every single day. This factory doesn’t shut down—not even for holidays—and it continuously outputs books, podcasts, audio episodes, and video courses. This level of consistent creation fuels growth and energy rather than drains it.
Consistency builds momentum. When you commit to a daily habit, you create a simple production line that eventually leads to bigger accomplishments. For example:
- Writing a chapter every day turns into a finished book.
- Recording audio daily results in a podcast or audiobook.
- Running every day builds endurance for a marathon.
- Drinking an extra liter of water daily leads to better health and weight loss.
Practice Is Perfect
This phrase flips the old saying “practice makes perfect” on its head. Bradley emphasizes that perfection is not the goal—practice itself is perfect. The value lies in showing up daily, no matter how small the effort. It’s about embracing the process and trusting that the cumulative effect of those daily habits will create lasting change.
By focusing on the habit, you remove the pressure of the big goal. You no longer need to worry about whether you’ll ever finish the book or run the marathon. Instead, your focus is on the daily action that you can control and sustain.
Finding Your Daily Goal
Bradley encourages everyone to identify a daily goal that resonates personally—something enjoyable and sustainable. The key questions to ask yourself are:
- What is one thing I can do every day without fail?
- Is this something I enjoy or at least find meaningful?
- How can this small daily habit grow into a larger achievement over time?
When you find that daily habit, your long-term goals start to fall into place naturally. The secret to achieving big dreams lies in mastering the small, consistent steps.
Embrace the Journey Every Single Day
The daily habit is not a burden—it’s a source of energy and fulfillment. Bradley shares how creating every day doesn’t just produce work; it also feeds his spirit and motivation. This mindset turns the act of creation into a joyful routine rather than a daunting task.
Remember, it’s not about the distant finish line. It’s about the daily run, the daily page, the daily recording, or even the daily glass of water. The habit is the goal, and in that daily dedication, perfection is found.
“If you can’t run every day, why bother with a marathon? If you can’t write every day, why bother with a book? If you can’t create a piece of audio every day, why do a podcast or an audiobook?”
Start Your Factory Today
Imagine yourself as a factory that produces something valuable every single day. No excuses, no delays, just steady, consistent output. That’s the secret to turning small habits into big achievements.
Whatever your passion or goal, focus on the daily practice. Make your habit your goal. In doing so, you will unlock a path that leads to growth, fulfillment, and success—one day at a time.
Practice is perfect. Start today, and watch how the daily habit becomes your greatest achievement.